
Growth problems are behavioural problems.
Answer twelve questions in about three minutes. You will find out which of three constraints is costing you the most right now: product, people or price. Your results come with actions you can take in the next 30 days.
Built for founders and senior leaders working in and into African markets.
Built by Sarah Osman, applied behavioural scientist and founder of Benza Behavioural Insights.
The three constraints the diagnostic looks at.
1ProductPeople buy, and then they do not use it.
2PeopleYou asked for a change and got compliance, not adoption.
3PriceYou are pricing on cost and discounting under pressure.